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The Geena Davis Institute on Gender in the Media is a research-driven organization that is changing media to empower girls.  While watching television with her daughter, Geena Davis noticed that women were not well represented. She was concerned about the messages that were being sent to her daughter and to her twin boys. Geena launched a research project and was disturbed by what she found. In 2009, Geena met with Madeline Di Nonno, a 30-year veteran of the entertainment industry. Together, they launched the Geena Davis Institute on Gender in the Media. Here is what they found. Women and girls make up 51% of the population and yet, if you watch movies and television, you might not know that. For every minute of female screen and speaking time, there are three minutes of male screen and speaking time. Women make up around 17% of crowd scenes. And only 17% of the top 100 feature films of 2015 featured solo female roles. The kinds of characters played by women are also off-balance. 80% of the characters seen