Climbing With Scars

This week on Climbing With Scars I talk to Adam Carpenter, joint founder of Prohibition Liquor, that lives and breathes the entrepreneurial spirit. After 14 years of running his own graphic design agency he and his business partner Wes decided to enter the world of creating a gin brand, and not just any gin. Hear the story of how from working inside his home garage, the creation Prohibition Liquor Co evolved to enable a clever unique brand find its way onto the shelves of some of the largest liquor retailers and bars around the country, after only 4 years of operation. Many lessons here on how to utilise design to do it different and stand out from the crowd. Join me to hear how this Bootlegger shares the joys and challenges of turning a passion into a brand, that is now finding its way onto shelves across Australia and into export markets.