Online Genius Podcast

Today we’re wrapping up our series on inbound marketing with a discussion of how to create a content plan. Last week, we talked about creating an overall strategy, and in this episode, we’re talking about creating the plan for our long-form content. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How to take your content strategy and turn it into a plan Why you should focus on evergreen content as much as possible The types of topics you should be creating content about Thought leadership content Awareness content Awareness Do people even know they have a problem Trojan horse content Thought leadership content Educational/how-to content Belief shifting content Why you need both types of content How to pick topics Define your content pillars What are the areas that people need to be educated about What mistakes belief shifts do you need to talk about Explaining your core differentiators Brainstorm topics based on those pillars Why you need to focus on the basics Ways to organize your content  RESOURCES