Online Genius Podcast

Talking about the economics of knowledge might sound like a geeky topic for a podcast episode, but if you’re building a knowledge business, this is an important concept to understand. Over the next few episodes, we’re going to continue our discussion of what it takes to build a knowledge-based business. If you haven’t listened to episode 226, be sure to take a listen so you can understand the big picture of what we’re covering in this (unofficial) series. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How to assess your business in light of traditional product businesses when it comes to valuing what you sell Why information loses its worth as it is more widely available What things can devalue your knowledge products Why the barriers to entry in the information product space are low and why this leads to competition Why you need to think of ways to create barriers to entry in your own business How to position the value of your skills if you’re a service-based business RESOURCES IN TODAY’S EPISODE: BADA$$ Online Ma