7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he’s a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. In this episode: What is account-based podcasting? What is the process for an ABM podcast? Is there such thing as a perfect frequency of podcast episodes, and what are some of the biggest takeaways from doing an ABM podcast? What are the sales and marketing benefits of the ABM podcasting approach? How can businesses use their strategy and goals for more successful podcasting? Two schools of podcasting postproduction, what are the recommendations in terms of editing a podcast? How to measure the success of ABM podcasting? Future trends and the next generation of podcasts and podcasting. Pros a