Get Social Health With Janet Kennedy
Jeff Calaway - Creating a Hospital Newsroom
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:30:45
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Sinopsis
Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children's Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below. 00:51 Intro 01:18 About Jeff 04:09 Mobility & flexibility 07:35 Telling personal stories 10:07 Involving your staff 13:06 Evergreen vs live news 15:34 "Newsjacking?" 17:08 Timely posting on current events 20:12 Spontaneous vs oversight 24:20 Physicians who produce social content 27:19 Accuracy vs accessibility 28:32 End 29:18 Social Media Tip Mari Smith 30:01 Closing Connect with Jeff: Jeff Calaway, Senior Content Specialist: Twitter: https://twitter.com/JeffCalaway LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/ The Cook Children's Marketing & PR Team