Axis Ideas

It's time for the weekly Culture Translator Podcast - we know you’ve been anxiously awaiting!   This week...3 things to know:   Teens love to be challenged. Not in necessarily in school but rather through social media. See the next internet sensation challenge - The Deodorant Challenge.  This is just the latest hit in the long string of popular challenges (Tide Pod, Kylie Jenner Lip, Ice Bucket, Mannequin, etc.). This challenge involves spraying aerosol deodorant on someone else for as long as they can stand it. Sound weird? Try a bit dangerous. People are walking away from this challenge with severe burns and maybe a bit of pride. What’s at the root of this and why would students want to participate in something that is hurtful? The reason is not all the shocking or uncommon - peer pressure and FOMO. Teens want to be a part of what their friends are involved in. They don’t want to look like they can’t hang and so will do something that to others may look idiotic just to belong. That’s a driving force that w