Planet Boomerville For Baby Boomers With Jim Enright

How will you identify yourself in your third act?  This could last 30+ years. Will you be identified as “Retired” on your LinkedIn profile and social media? Personal branding is not just for the working baby boomer. It will help protect your on line reputation. Your personal brand will move you along to your evolving self. Show Notes and approximate times. 2:50- You have a personal brand whether you like it or not. 3:04- What Jeff Bezos says about personal brands. 3:38- FaceBook is a publishing machine. 3:56- It is now more costly to remove data (reputation) than add more storage              (branding). 4:48- Your opportunity to do good extends far past your neighborhood. 5:30- What are the components of a brand? 5:45- You need to control your brand. Killer example of how a DUI was the first              thing that showed in search for a client. 6:30- What do you want to be known for? 7:30- What non-profits want. 8:06- Manage and control the brand. 8:15- Example of how someone changed their personal brand to