Products Of The Mind: A Conversation About The Intersection Of Business + Creativity

Welcome to Episode 28 of Products of the Mind. On this episode, I speak with lover of facts and all things interesting Gordon Javna from Uncle John’s Bathroom Reader. It’s story time today with “Uncle John” of Uncle John’s Bathroom Reader. The Uncle John’s Bathroom Reader books have been helping people cure boredom during those (hopefully not too tough) times in the bathroom since 1987. Filled with short stories, facts, and interesting articles, the Bathroom Readers are family appropriate and suitable for nearly all readers. But where do these facts and stories come from? In fact, where did this idea for a bathroom reader come from? In this episode, Gordon explains the history of the Bathroom Reader (including who the heck is “Uncle John”). An entrepreneur in his own right, Gordon discusses his many ventures before taking over the Bathroom Reader, including careers in music, real estate, and the craft beer business. We’ll get insights on naming the book, developing the style and concept, and dealing with publ