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Marty Neumeier, brand guru, on how books help you compete in tough markets
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:54:46
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Sinopsis
The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.