Voices Of Impact With Ryan France

Proving Digital Marketing Isn’t Just an Industry of Snake Oil Salesmen Carlos Crespo grew up with a fascination for storytelling and the marketing behind a “Hollywood Blockbuster.” His early years took him across the globe to places like Venezuela, England, Spain and Texas. He studied public relations, film, marketing and brand management. Following a brief stint in the gaming industry, Carlos, by his own admission, “stumbled into digital marketing.” After a year and a half as an account manager, Carlos says he’d seen enough of the “murky” nature of the industry. He wanted to be part of the solution, not the problem. In 2011, Crespo teamed up with Andrew Cao to start his own digital agency — Motoza Marketing. “It was a pretty big lunge,” Carlos shared. “We didn’t have any funding. We didn’t have any experience running our own businesses. Neither one of us had ever sold a thing. The first 12–18 months were pretty rough but we kept looking at the baby steps. We knew there were so many businesses out there who c