The Entrepreneurs Library With Wade Danielson

In this episode Scott Statten takes a deep dive into his book, Unselling, where he reveals the secrets of what really influences purchasers’ decisions.In his book Stratten provides the keys to unlocking the mysteries of successful customer service and debunks a lot of nonsense that other marketers and marketing books talk about. The goal of the book is to teach you the most effective form of selling, how to create loyal, recurring customers, how to overcome customer service failures, and where to focus your marketing efforts.This book is perfect for entrepreneurs who have an understanding of sales and marketing, but are looking for a better, longer lasting solution to keep customers buying from you.About Scott Stratten:“I am the un everything, unmarketing, unselling, co-host of the unpodcast, and unsatisfied with the way things are being done in business.I realized after being an old-school sales and training manager back in the day, that sales were focused on the transaction. You put all your eggs in the sal