By All Means

Megan Tamte was a new mom who wanted help putting together fashionable outfits. A bad experience at a northern California boutique sparked the idea for Evereve, which is now a national women's specialty retail chain with 85 stores, a fast-growing e-commerce business and a subscription service called Trendsend. “I left the store crying," Tamte recalls of that fateful shopping experience more than 20 years ago. "I remember thinking, someone should create a retail concept that helped women like me who wanted help finding items that would fit their body type. I wanted clothing that was modern and versatile…and I wanted connection.” Five years later, in 2004, Megan and her husband Mike opened their first store in Edina, Minn., called Hot Mama. Their unique proposition: trendy fashion, warm service and a kid-friendly environment with toys in the fitting rooms so moms could take a moment for themselves. That boutique grew into Evereve, which now generates $120 million in annual revenue. In a wide-ranging convers