By All Means

Liz Giorgi founded Mighteor, one of the first video production companies focused on creating content for the Internet. With clients including Facebook and the NFL, Mighteor has helped businesses achieve more than 500 million organic views and receive international attention. Now, the Emmy award winning Giorgi is launching a second business called Soona—a same-day photo and video production studio. “It came from years of listening to our customers—whether it’s Facebook or a small liquor store, they all had this problem: they can’t scale content affordably or quickly…We took every idea we had about production turned it on its head and said it’s not impossible to do this in a day.” Described as the Kinko's of content, Soona recently opened in Denver and Minneapolis. Giorgi wants to take it global. “We can completely change the game for how content is made; make it accessible to any brand at any time.” But Giorgi didn’t intend to be an entrepreneur. When she couldn’t find a newsroom job after graduating from jou