By All Means

Seena Hodges is that person everyone calls when they want to learn about racism and equity building. When they want to get woke. “I always love having the conversation, helping people unpack the things they don’t see, I just don’t want to do it for free.” Hodges parlayed her background in nonprofit, social justice, marketing and theater work into The Woke Coach, a Minneapolis-based agency that offers programs for businesses and individuals designed to help them understand bias and become antiracist. Launched in 2018, demand for The Woke Coach’s services skyrocketed following the May 2020 murder of George Floyd. “Once you start to see and witness, injustice you can’t unsee it. And it’s absolutely everywhere,” Hodges says. “At this point there’s really no denying that we have to have these conversations. We have a moral imperative to put our best foot forward.” Hodges shares the personal journey that led her to the work, and the challenge of a job she can’t ever leave at the office. “While I do this work—