Impact Makers Podcast With Jennifer Mcclure

In the words of Sally Hogshead, “Different is better than better.” In the second part of a 3-part series on personal branding, Jennifer shares some tools, strategies and exercises from her Personal Brand Worksheet that you can use to discover where you’re at and help to get to where you want to be. In next week’s episode, we’ll be taking what you’ll learn today out in the world. In today’s episode, Jennifer will talk through some of the steps of her Personal Brand Worksheet. This week’s episode is the second part of a 3-part series on personal branding. If you missed last week’s episode, please listen here before continuing with episode 24! What is a personal brand? Jennifer defines the personal brand as “the perception that people have of you compared to others in similar positions”. So in order to secure those opportunities that you want, you’ll have to stand out from a crowd in a big way. So where does one start? One of the best personal brand assessments that Jennifer has found was created by Sally Hogs