Informações:

Sinopsis

One day, I was in a coworking space, here in Colombia, writing in my Moleskine notebook. One of the other co-workers came up to me and asked me a question. He said, in Spanish, and with a sense of earnest curiosity, “Why are you writing in your notebook? Your computer is right in front of you. You can write much faster on your computer. Why aren’t you writing on your computer?” That question really stuck with me, because I thought the answer was obvious -- though I guess it wasn’t. And it got me thinking about the tools we use to create, and why we use them. Creativity is hard You already know, from listening to episode 218 about the Four Stages of Creativity, that we don’t solve creative problems all at once. We need to go through stages. We need to go through Preparation, learning about the problem. From there, the problem goes through Incubation. Our subconscious works on it while we do something else. Only then can we reach Illumination -- our “aha” moment. Finally, to get it ready to ship, we need to go