Online Genius Podcast

Today’s topic is pretty darn important, and I hope the way I’m going to describe it will resonate with you because it took me forever to understand it. It’s about how you need to stop focusing on being so efficient and start focusing on being effective. It’s an important distinction, so join me as I explain what those words mean. When I finally got this concept, it helped me to demystify something that my coach had been talking about a lot. He says that if you want to make a bigger impact, do less. That never made sense to me, but it did when I finally understood the concept of being effective instead of efficient. Being efficient is just getting stuff done, but being effective is a measure of how much you’re moving the needle forward in your business. Most of us in the online space are doing a lot of stuff that has zero impact on our business. I’ll tell you the tough question that you need to ask yourself about your business and then give a clear social media example of not being effective. A lot of entrepre