Online Genius Podcast

It’s the first episode of 2021, and I’m excited to share a recap of my virtual live event from last month. I’m joined by my integrator Katie, and we’re diving into the results, the ups and downs, and the takeaways from a $300K event.  Rather than speaking in general terms, we’re sharing numbers, including ticket sales and costs.  We had a mix of bonus tickets and ticket purchases. For tickets purchased, there were two price points: event only ($97) and VIP ($297). The revenue we made from ticket sales offset our costs, which were right around $24K. One of the benefits of running a virtual event is they’re much cheaper. We reduced our costs even more since I didn’t want my team traveling during the Covid spike, I decided not to bring in an AV crew, and I used my basement instead of renting a space. Our biggest costs were the SWAG boxes, the tech platform, and Facebook ads to a warm audience. We had 148 people attend any part of the event, which was about a 70-75% show up rate. But since it was a virtual event,