Online Genius Podcast

Today we’ll begin digging into the ethical questions around building an online business. We’ll be asking what it means to be an ethical marketer when we’re selling something that promises a result or transformation instead of a physical product. Last week we laid the groundwork for our series, and this week we’re going to talk about our obligation to tell people about details that might be relevant to their decision to buy our programs or products. This episode is intended to start the conversation, but I would love to hear your thoughts too. I’ll be sharing where I’ve landed, but I can’t tell you exactly what the right thing for your business is.  WHAT YOU’LL LEARN IN TODAY’S EPISODE: Acknowledging that we’re helping people with problems that aren’t easy to solve (that’s why they’re still there). What our obligation is to tell people that this is going to be hard and where the line is between presenting a false impression about how much work is involved and the full picture. How the American Marketing Assoc