Online Genius Podcast

We’re continuing our conversation about ethical issues that come up in the online marketing space, and today is a doozy. We’re going to talk about the ethical limits on the promise and case studies. We need to have a discussion around both of these topics. If you haven’t listened to the last several episodes, be sure to go back and start with episode 202 where we started this conversation about how we should be marketing products that aren’t tangible, physical products. What does ethical marketing mean for those who sell coaching, services, or information? Let’s dive into the issues that come up with our promise and case studies. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How to think about the way we communicate the result that people get from our products. What it looks like to foster trust and honesty in the marketplace. Questions to ask about our products: do our products do what they claim, do we stand behind them, and do we honor our promises? How we can honestly talk about our products and the explicit and