Online Genius Podcast

We’re continuing our ethical way series where we’re talking about what it means to be an ethical online marketer. This isn’t me simply telling you what to do but asking questions about common industry practices. Today we’re diving into the issue of objections. Objections are a big deal in the online marketing world. But it’s time to take a step back and rethink when we should bust objections and when a question or concern is a valid reason not to buy. We’ll be talking about understanding where that line is. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Why we’re taught to think of everything as an objection to be busted. Why it’s a problem to take this approach to objections. The reality with completion and success rates for online courses. How we’ve been trained to treat valid reasons people shouldn’t join as objections to bust. Why people don’t have success with most online programs. Why it’s unethical to say this will work even if you have no list and no audience. Why we need to reframe the question from is it po