Online Genius Podcast

We’re continuing our journey down the ethical way, and today I’m joined by Tarzan Kay to talk about ethical marketing. Tarzan has been thinking and talking about writing ethical copy, and I’m  excited to share our discussion about how we can be ethical online marketers. We dive into how we think about ethics in online business and some of the assumptions that people make when they hear the word “ethical.” We also don’t hold back in discussing some of the problematic tactics that are so common in the online marketing world. You don’t want to miss this episode. WHAT YOU’LL LEARN IN TODAY’S EPISODE: When Tarzan realized there was a problem in the online marketing industry. The complexity between people being vulnerable and in enough pain to need a solution and the pressure put on them to take responsibility for their situation. How negative emotions are used to manipulate people instead of influence them. Where the line is between agitating pain and acknowledging the problem. Why we need to do the work to under