Online Genius Podcast

We’re wrapping up our Ethical Way series with my guest, Zach Spuckler. Zach and I had a great conversation about ethical marketing and how people use negative emotions in their marketing. We also ventured into other important online marketing topics. Zach has been in the online marketing world for a while. He has been the Periscope guy, the Facebook ads guy, and now he’s the challenge guy. We talk about trends in the online marketing industry, like how messed up sales calls can be and why it’s important to be transparent about the real costs of starting an online business. WHAT YOU’LL LEARN IN TODAY’S EPISODE: How to think about using negative emotions in marketing and the false dichotomies that are common in the online marketing space. Ways you can avoid negative emotions in marketing and not follow the script of work with me or be broke forever. Another way to do webinars. The problem with the bait and switch on webinars and discovery calls. The problem with using shame and guilt to get people to buy your