Online Genius Podcast

One thing that my followers have figured out by now is that I am NOT shy about expressing my opinions about things... which means I tend to make some pretty definitive statements. When I make those statements, I believe them to my core, but I'm not ashamed to admit it when I change my mind later. This episode is my mea culpa for three things that I got wrong... and not just by a little. These aren't little things. These are places where I have changed my mind big time. Buckle up for some big admissions. What You'll Learn in Today's Episode Three pieces of advice that I've given that were wrong Why creating a single piece of content each week might not be enough How we are changing our content marketing to build authority The different kinds of content you should be creating Why running sales that include price cuts aren't always bad What we can learn from Nordstrom Why "adding value" may not be the best way to generate sales How to handle promotion if you're creating multiple pieces of content each week Why