Mere Mortals Unite Podcast

Leadership, Speaking, Influence, Storytelling, Engagement   Episode 15: The Fred Factor & Beyond URL: http://www.julieannsullivan.com/fred-factor-beyond-mark-sanborn   Summary   On this episode of Mere Mortals Unite, we interview Mark Sanborn, a successful and respected leadership speaker and best-selling author. He shares critically important tips about the power of storytelling, a craft that’s useful both in professional speaking and in any situation where you want to have influence. You’ll come away from this episode with a new passion for storytelling and making a difference in other people’s lives. You’ll discover:   How Mark describes his superpower. The benefits of being a good storyteller. What you can learn from Fred, Mark’s postal carrier who was the centerpiece of his bestseller The Fred Factor. Why you must be interactive and engaging as a speaker and a leader. How Mark incorporates storytelling into his everyday life. How you can benefit from Mark’s formula: “Capture + Review = Retention.”