Alain Guillot Show | Personal Finance And Entrepreneurship

043 Jeff Kreisler, Behavioral Economics The Bank’s Secret Weapon

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Sinopsis

http://www.alainguillot.com/jeff-kreisler-2/ This is my second interview with Jeff Kreisler, Find our first interview here. Jeff Kreisler is a lawyer, author, speaker, pundit, comedian and advocate for behavioral science. I know of him mainly because he co-wrote the book Dollars and Sense: Money Mishaps and How to Avoid Them with co-author, Dan Ariely, Psychologist, and Behavioral Economist, he also wrote the book Get Rich Cheating, about how money makes us do unethical things. People's Science After the success of Dollars and Sense, Jeff took that momentum to work on a website called People's Science which is about behavioral science beyond financial decision making, such as workplace engagement, event design, loyalty rewards, etc. Behavioral Economics The Bank’s Secret Weapon Jeff wrote an ebook called Behavioral Economics The Bank’s Secret Weapon sanctioned by Strands, a FinTech software developer that enables banks to offer personalized digital banking experiences. You can get the ebook here. We spoke abo