Eat It, Virginia!

It was not so long ago that River City Roll owner and Richmond native Rob Long was an investment banker who hated his job. So, he got out of the office and did something about it. "Corporate America wasn't really for me," Long told Scott and Robey on the CBS 6 food podcast Eat It, Virginia! "I lived in three other cities across the country and they all had concepts similar to River City Roll. I saw them and spent a lot of money at them when I lived there. So when I moved back to Richmond, I actually moved into the Cookie Factory Lofts. And the acreage that [River City Roll] is on now was kind of a dilapidated old parking lot. And I was like, somebody is going to do this in Richmond. I don't particularly care for corporate America or my current job. So I'm going to take the leap of faith." And it was quite a leap. With neither restaurant experience nor an impressive bowling average, Long opened River City Roll on Myers Street, off Arthur Ashe Boulevard, in 2018. The concept combines an upscale bowling envir