Sam Talks Technology

Sam Sethi talked with Marcus Cauchi about why getting your prospect to say no quickly can lead to faster/shorter sales cycles and 90%+ closure rates.Most salespeople have a wishbone, not a backbone. And they qualify in sales by being given a business card and a phone and told you are one.Professional selling is like any other profession, you need to work at it. You need to train constantly. So most sales training, frankly, is a total waste of money, you would be better at buying a bunch of lottery tickets. - Marcus CauchiHe also has a new book 'MAKING CHANNEL SALES WORK': Ten Tools to Create a World-Class Third-Party Selling Program.