Lean Startup
Launch A New Product That Doesn't Hurt Your Existing Brand | Andrew Homeyer
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:42
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Sinopsis
When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.
