Soulful Mba

In our very first installment of Soulful MBA’s Office Hours, we’re going to share our 7-factor framework for pricing your online programs: Location: If you’re aiming to build a global brand online, location won’t be nearly as essential. But if you run a yoga studio in your hometown, or operate a hybrid of in-person and online services, your initial client base will come from your local community. Which means you need to make sure that your prices are appropriate for the people who live within that community. Demand: If you have a product that’s created for a specific audience, you need to take a hard look at how many other people are offering similar products to the same customer base. You also need to weigh how popular your subject is among the folks in your target market. Amount of content: A fully loaded, content-packed 12-week program should be priced very differently from a streamlined 3-week program. Similarly, if you’re hosting a community and can offer members 100 stellar videos, you’ll be able to c