Farmer To Farmer With Chris Blanchard

068: Matt Herbruck on His Two Farming Lives, a Joyful Approach to Farmers Markets, and Building the Systems that Make His Farm Work

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Sinopsis

Matt Herbruck has lived two farming lives: one in down east Maine, and another in northeast Ohio. After 21 years of farming, he currently owns and operates Birdsong Farm in Hiram Township, Ohio, with twelve acres of vegetables and cut flowers sold through four farmers markets and a small CSA. Matt shares the story of moving his farm from Maine to Ohio, and we talk about the sometimes radical differences in the two markets, climates, and soils, and how Matt managed the transition from the coast to the middle of the country – as well as personal transitions that coincided with the move. Matt tells the story of breaking into markets in both locations, including how he has engaged with start-up farmers markets to create a winning situation for both the market and for his farm. We dig into Matt’s tricks for setting up a great farmers market stand and produce display, managing greens and root crops through the hot Ohio summers, juggling the expectations of family and farming, and the ephemeral nature of seemingly p