Creator's Block

A few months ago, I posted a question to Inbound.org, asking users to tell me how they would rate their own company's logo, on a scale of one to 10, and why. The responses were all very positive, each a rating of nine or even 10, and I enjoyed reading the reasons behind the ratings, all of which were varied and completely subjective.  But it gets us thinking – what is it that really makes a logo so great? How can you, someone in charge of your company's branding, make sure that your logo and other brand elements aren't outdated or missing the mark? In this week's episode, Liz and I explore the way people critique their own brands, and how they reach out to others for feedback as well. Ultimately, we find there is a balance between you taking charge of your brand, as someone who truly knows their own business, versus bringing other knowledgeable stakeholders into the discussion to really make sure your logo and brand are achieving the goals they were designed for. WHAT DID WE TALK ABOUT?   When should you con