Creator's Block

Not long ago, Pepsi came under fire for a television advertisement, featuring Kendall Jenner, and for good reason. To put it mildly, the soda giant stumbled in their attempt to leverage a political conversation to sell soda, and it fell flat with consumers.  (Heck, they even got parodied by SNL.) So, this week, Shelby and I discuss what went wrong with that ad and what marketers can learn from it, as well as how businesses can effectively "newsjack" for their own marketing, without becoming a social media - and late night television - punchline. What Did We Talk About?   What went wrong with the Pepsi ad? Should politics play a role in advertising? What brands have gotten it right? How do you implement a newsjacking strategy if you don't do traditional advertising? How have we done like work for clients?    Resources:   DiGiorno Pizza Live Tweets the Sound of Music Live How Oreo Won the Marketing Super Bowl with a Timely Blackout Ad on Twitter Charmin: "Don't forget to look down before your speech." KITKA