Creator's Block

Over the past several months, IMPACT has fully embraced the They Ask, You Answer model and all client-facing employees have been educating clients on the practice because, frankly, it works. Ultimately, it boils down to producing content that answers your prospects and customers questions.  To help our clients succeed, we've grown our consulting side of services to empower clients to improve their marketing and sales alignment and rely less on outsourcing work to a marketing agency. Because of this, some of our relationships with clients have changed over the past couple months. This made me think, when is the right time to re-evaluate your agency-to-client relationship and -- in some cases -- agree to part ways? In today's episode, Marcella and I discuss this very question and give examples of when you will want to consider breaking up with a client for the better good of both parties.