Creator's Block

Even though I've talked about the importance of reading in past episodes, the practice hasn't always been perfect. I find my days are filled with with more meetings than I anticipate each week and can truly only dive into a book over the weekends.  What I've been doing instead, though, is filling the cracks of my days with words. When I find I have 15 minutes in between calls or meetings, I grab a nearby book or pull up Medium articles to find a topic that peaks my interest.  The latest to do so? "What Is Emotional Website Design?" by Abigail Stock In it, she notes that 95% of consumer decisions are made subconsciously. That is a crazy statistic! But, is there a way to still influence buyers even in their subconscious?  Stock goes on to cite Don Norman and his book Emotional Design: Why We Love (or Hate) Everyday Things. "The essential premise is that emotions have a crucial role in the human ability to understand the world and learn new things. In reality, all design is emotional, whether intentional or not