All In Podcast With Daniel Giordano

In this episode of The All-In Podcast, Daniel speaks with Melanie Galioto, a digital marketing consultant and creator of the ‘Slacker Success Formula.’ After a brief career in sales, Melanie quickly realized that she wanted something more. As she began to experiment with automation, she discovered that she loved the entire process. Unexpectedly, a new career was born. One of the ways that Melanie helps a business is to get the owner to step back and focus on their expertise. Business owners don’t have the time to fix broken links and deal with an ever-changing platform.  In a vigorous cycle of planting seeds, prospecting and pushing forward, digital marketing makes sure a sales pipeline never runs dry. Lead generation is key. When the pandemic hit, the business model for many industries changed overnight. Some companies got better. Others grew paralyzed and failed. A competent e-commerce platform is essential to survival. Model what works. Follow the social proof and work hard. Everyone is in this togeth