The Strong Towns Podcast

What does it really take to bring a depopulating city back from the brink? Scott Ford has some ideas. In early 2011, still near the bottom of the Great Recession, Newsweek published a listicle of America’s Top 10 “Dying Cities.” Near the top of the list was South Bend, Indiana—famous as the home of the University of Notre Dame, but also an infamously troubled place. When the Studebaker car company closed in 1963, the northern Indiana city’s economy fell off a cliff. 40% of the entire city’s payroll disappeared overnight, and the next few decades were a story of what Scott Ford calls “post-traumatic decline.” South Bend lost 30,000 residents, as many of those who stayed put in the region moved to the suburbs. This past decade, though, Ford—who was South Bend’s Director of Community Investment before accepting a position last year as Associate VP of Economic Development with the University of Notre Dame—has been one of the key players in a remarkable turnaround effort for South Bend. This effort is still ver