The Strong Towns Podcast

How much conscious thought goes into our reactions to a place? It might be less than you think. The more we come to understand the human brain, the more we see how much the unconscious mind, and our need to socialize in particular, influences us. And by extension, it influences our architecture. Our capacity for recognizing human faces, for example, has subtly shaped many traditional styles of buildings. (You might even be picturing it now: the windows as "eyes," the door as a "mouth.") This is an aspect of neuropsychology that other industries readily acknowledge. Your brain is drawn to, and can process, a face far faster than writing and other symbols. Advertisers use this to their advantage to get people's attention and make them feel comfortable...so why don't modern architects heed this aspect of human nature? And as architecture moves further away from its stylistic roots, what are the consequences for us, on a psychological level? This week on the Strong Towns Podcast, Strong Towns president Char