Executive Innovation: The Evolution Of Customer Experience & Sales

On today’s show, we're going to be talking about digital marketing in banking industry and the shift from radius-based marketing to digital marketing brought to you by One Touch Video Banking.  Today’s guest is Greg Pellitteri, a former banker, and is currently co-founder and CEO of Bundlefi, a financial technology, and marketing company that helps community banks and credit unions increase new customer acquisition at a low cost. Bundlefi also helps educate consumers about the value of banking with a local community financial institution and the importance of financial inclusion.  First, there pre-pandemic there was a lot of innovative community banks and credit unions, that we're shifting their marketing focuses, not away from “draw a circle around the branch” radius-based marketing, but they were shifting focus to digital marketing to acquire customers. Then the pandemic hit, this increased the importance of digital marketing in banking to be front and center. With 59% of customers in 2020 opened