Founder Coffee

For this twenty-fourth episode, I talked to Matthieu Vaxelaire, co-founder of Mention, a leading social media monitoring application. Matthieu started off his entrepreneurship journey by launching a shoe brand, spending four months in Brazil to get it produced, and then started a marketplace for experiences. After that he joined eFounders as a Junior Partner, the Belgian B2B SaaS startup studio that ended up launching Mention. Last year, Mention got acquired by Mynewsdesk and Matthieu is now working on a new chapter in the growth of the company and the product. We talk about the model behind eFounders, how he found the balance between business results and caring for his team, the startup scene in Brussels and Paris, and his future plans after the acquisition.