Founder Coffee

For this twenty-sixth episode, I talked to Laura Roeder, co-founder of MeetEdgar, a social media tool that automatically keeps your content in front of your customers. Before MeetEdgar, Laura was a junior designer at an agency, a freelance web designer and then a social media marketing consultant. She built a spreadsheet system to organize the resharing of existing content and figured “why is this a spreadsheet and not an actual tool?”. That’s when MeetEdgar was conceived. Recently, Laura appointed a President for MeetEdgar and left the daily operations in her capable hands. We talk about why she did that, the challenges of building on top of social networks, how she keeps the pressure off her team, and how “people don’t fail, but systems do”.