Founder Coffee

For this forty-seventh episode, I talked to Will van der Sanden, Founder and CEO of Dux-Soup, one of the leading LinkedIn automation tools in the market. Dux-Soup started when Will wanted to help his wife with reaching out to prospects for her business. As a developer, he built tools to scrape different sites, like Yahoo, the Yellow Pages and LinkedIn. When he showed his software to other people, he got quite some interest going for the LinkedIn scraping, so he decided to specialize on this. Despite the uncertainty of building a tool on top of another platform, especially unofficially, Dux-Soup has now been around for five years and has gathered over 60.000 users on its software. We talk about how to build a remote team, why Dux-Soup mostly employs freelancers, why they price their product lower than competitors, how Chrome sets the internet standards, and why listening is a founder’s most important skill.