Change Creator: Better Business. Better Life. Better World.

What if you could get more information beyond what a potential customer was saying to you, to better understand how to navigate the conversation for a sale? Well, expert Dan Hill, talks to us today about reading facial expressions to do just that!! Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner. Dan's latest books consist of Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reac