Drive Your Channel Productivity Globally

Consumer and business buyers all go online to do their research before committing to a purchase, reading peer reviews and comparing products as a normal part of their decision making process. The entire sales cycle has turned upside down: now it’s a buying cycle. This dependence on online research has made web content syndication critical for content marketers. In the B2B and B2C spaces, sales success is no longer dependent on how you reach out to prospects, generate leads and forecast your pipeline. These days, your sales pipeline only begins at the last stages of buying, so if you are to have a prayer of influencing the process, your marketing cycle must be in complete alignment with the buyers’ buying cycle. A strategic approach towards web content syndication is of great benefit in helping to manage this cycle. In the old days, content marketing essentially consisted of creating advertising, packaging, promotional flyers, tradeshow materials, and maybe issuing occasional press releases. The advent of the