Drive Your Channel Productivity Globally

When selling through a channel, chances are every now and then you will need to run partner recruitment (existing and new partners) campaigns into your channel program. Automating your recruitment and onboarding activities via purpose-built partner relationship management (PRM) software will significantly increase your speed to revenue and reduce ramp-up costs substantially by streamlining many of the activities and eliminating manual steps. Partner recruitment basically has five core steps: partner profiling, partner outreach, partner qualification, partner sign-up and partner onboarding. The focus of this discussion is on partner onboarding. Assuming that you have qualified a partner and are ready to onboard them onto your channel program, let’s explore how partner relationship management (PRM) software can significantly speed up sign-up and onboarding steps. We’ll talk about these two steps in sequence. Partner sign-up – Most organizations today have some sort of a sign-up form, whether it is a Word do