Drive Your Channel Productivity Globally

Many vendors today are deploying channel marketing software solutions to drive partner marketing activities. The goal for this class of software is to get partners actively engaged in various channel programs and enable them to drive demand generation activities. However, there are multiple options available in the market today from as many as 30 different vendors, which makes it very hard for an organization to determine the core set of features they should look for. This article will explore 10 critical features a channel marketing software platform must have. Requirements Portal content management. The goal for this capability is to allow an organization to set up a mobile-responsive, dynamic portal through which various assets and information can be communicated to partners that are in the channel program. Without a platform that can be completely localized across multiple countries and used in a mobile-responsive environment, the potential of a channel marketing software platform is rarely realized.