Drive Your Channel Productivity Globally

What is a partner portal? What are the primary components of today’s partner portal? Where does program content end and relationship automation begin? And why are so many systems needed to make it work (even though in reality we know that most of the elements of the partner portal don’t actually work well together)? In truth, most partner portals today require too much work and too much dependency on subsystems like CRMs and learning management and incentive management tools that are all patched together. We know they don’t flow together well, they don’t work together well and ultimately they create a very complex experience for all users. As a result, partners are frustrated, vendors are frustrated, programs are not updated on time, and it’s hard to find price lists or product information or the latest training information or events. Basically, it’s a nightmare. What if we took a different approach? What would the next-generation partner portal look like? What about adopting a unified approach that creates a