Drive Your Channel Productivity Globally

The very first thing that scares most people about sales is the initial cold call. Often it can turn away a potential salesperson before they ever get their feet wet in the business. Cold-calling can be hard! What if I told you that a few simple cold calling tips can be the difference between sinking and swimming? Give these tips a try. Start with a smile. Have you ever heard the expression, “You will attract more bees with honey than vinegar?” The simple truth is that people are just more attracted to someone who is smiling—and, yes, you can actually hear a difference in the tone of a voice when someone you are talking to on the phone is smiling. Here’s another interesting thing happens to someone who is smiling: They will automatically be more expressive with their words, their tone and their demeanor. The first three seconds of cold calling contact are all about likeability. Smile! Remember to ask, “Am I catching you at a good time?” The very first thing that puts people on edge is the perception that you