Drive Your Channel Productivity Globally

Telemarketing has been around for decades, and everyone is very familiar with the dinnertime “Are you happy with your long distance service?” phone call. A proven technique for drumming up widespread sales and awareness, telemarketing has become a cultural norm. The evolution of marketing in recent years has marked the emergence of a new term, “inside sales,” that refers to a more focused, prospected and targeted approach to lead development—not just churn. Teleprospecting grew out of inside sales and has now become a first-tier technique used in conjunction with other lead and demand generation efforts to not only commence dialogue but also achieve qualification of new leads that come across any vendor’s radar. Teleprospecting best practices to ensure sales success are now a focal point for any good sales enablement scenario. It is important to differentiate between the goals and definitions of teleprospecting versus telemarketing. The two terms are often used interchangeably. Both are seen as a phone-based